Tech Insight : Why Google’s New 'Fingerprint' Policy Matters

Tech Insight : Why Google’s New 'Fingerprint' Policy Matters

Paul Stradling
Published on: 05/06/2025

In this Tech Insight, we look at Google’s controversial decision to allow advertisers to use device fingerprinting, exploring what the technology involves, why it has sparked concern, and what it means for users, businesses, and regulators.

Tech News